There are many reasons for concern.

Safety & Recalls:
There are frequent recalls due to bacterial contamination (Salmonella, Listeria), improper nutrient levels, or the presence of foreign materials. These cause significant distrust in major manufacturers, especially when we are concerned about low-quality Ingredients. Approximately 95% of pet food brands use only “feed grade” ingredients, which include materials entirely rejected for human consumption, including diseased animal tissues or contaminated products.

Ultra-Processed or Contaminated Foods:
High-heat processing (extrusion) can lead to nutrient loss and create rancid fats, impacting the food’s nutritional value and safety. Concerns include toxic contaminants (such as PFAS), heavy metals in fish products, and potential pesticide residues in ingredients. The safety standards exist within the countries that create them. While “Made in China” may offer a lower-cost alternative, is not

Allergies and Health:
Rising rates of allergies, obesity, and chronic health issues in pets have led owners to scrutinize labels for artificial additives and low-quality fillers.

A Shift in Priorities:
Human-Grade Demand: Many owners are switching to human-grade or homemade food to meet higher safety standards and ensure better, safer ingredients. Pet owners are demanding clearer labeling and greater transparency from companies that often cite “proprietary” information when asked for detailed ingredient sourcing information. There is a strong preference for whole foods that avoid by-products and ensure proper sourcing of ingredients hidden on the label.